The Platform Illusion D2C brands today are spoilt for choice when it comes to data and marketing tools. From Customer Engagement...

WhatsApp has become the go-to communication tool for billions worldwide, offering brands a unique opportunity to connect with customers...

What is the Modern Data Stack (MDS)? The Modern Data Stack (MDS) is like the ultimate DIY toolkit for working with data. It’s made up of...

Introduction Email might feel like the old reliable in a world full of shiny new engagement channels — but don’t underestimate it. For...

Introduction: At Attributics, enhancing business reporting has always been a priority. In a recent Quick Service Restaurant (QSR)...

IS THE CDP SPACE EVOLVING ? On the Origin of Species,” published in 1859, Darwin presented evidence and arguments for the idea that...